Loyalty and Wallet

    Branded digital wallet and loyalty, for any brand.

    A multi-tenant wallet-as-a-service platform that puts branded cards, points, and rewards straight into Apple Wallet and Google Wallet.

    Loyalty should live where your customers already are: the wallet on their phone. But building a branded wallet program from scratch means wrestling with Apple Wallet, Google Wallet, points logic, security, and the plumbing to run it all, before you ever issue a single card.

    Our platform handles all of that, and it is multi-tenant, so one system can run many brands at once. You launch a branded card, points, and rewards without building the infrastructure, and it is hardened and ready for real customers from day one. It is already in production, used by a political party to reach its voters and a European university to reach its students.

    The problem

    Branded loyalty and wallet programs are expensive and slow to build, because Apple Wallet, Google Wallet, points logic, and the security around customer data each take real engineering. Most teams either pay for a rigid tool that does not fit, or shelve the idea entirely. Doing it securely across more than one brand is harder still.

    What's included
    • Branded cards issued directly into Apple Wallet and Google Wallet.
    • Points, tiers, and rewards logic you control.
    • A multi-tenant core, so one platform runs many brands or locations.
    • Self-service enrollment and a clean sign-up flow for customers.
    • Push notifications to the card, for offers and updates.
    • A security-hardened data layer, audited before launch.
    • Reporting on enrollment, engagement, and redemption.
    How it works
    01
    Brand

    We set up your card design, points, and rewards, and stand up your tenant on the platform.

    02
    Launch

    We wire Apple and Google Wallet, enrollment, and notifications, and harden the security before a single card goes out.

    03
    Grow

    You issue cards and run offers, and we monitor and scale the platform as your program grows.

    Why Optume
    Built and proven

    This is a live platform, already used by a political party and a European university, not a prototype.

    Apple and Google, done right

    Both wallets, enrollment, and push are handled for you, so you skip the hardest part of the build.

    Multi-tenant from the core

    One system runs many brands or locations, each with its own cards, data, and rules.

    Secure by default

    Customer data sits behind a hardened, audited layer, because a loyalty breach is a trust breach.

    Who it's for

    Brands, retailers, membership organizations, and multi-location businesses that want a card in their customers' pockets without building wallet infrastructure from scratch.

    Questions

    Does it support both Apple and Google Wallet?

    Yes. We issue branded cards into both, with enrollment and push notifications handled for you.

    Can it run more than one brand?

    Yes. It is multi-tenant at the core, so one platform runs many brands or locations, each with its own cards, points, and data.

    Is customer data secure?

    Yes. Customer data sits behind a hardened, audited data layer. We treat a loyalty breach as a trust breach and build accordingly.

    How fast can we launch?

    Quickly, because the platform already exists. We stand up your tenant, brand the card, and wire the wallets rather than building from zero.

    Can we send offers to the card?

    Yes. You can push offers and updates straight to the card in the customer's wallet.

    Start with a discovery.

    Tell us what is in the way. We'll show you how we would approach it, end to end.